1940's Elizabeth Arden Parisian Evening Bag

Elegant Vintage 1940's Elizabeth Arden Parisian White Beaded Evening Bag.
This bag is absolutely striking! Iridescent white beads with coordinating fringe grace this rare find! Rhinestones at the hinges and the closure add a surprising glamorous touch. Perfect for the bride on her wedding day. Original lining, pocket and trim. No beads missing. Very little wear and tear. Minor discoloration / makeup stain on inside. Two pockets and original mirror.

• Era: 1940's

• Condition: Excellent

• Size:  L=7"  H=5"

Elizabeth Arden, originally named Florence Nightingale Graham, was the Canadian born fourth of five children of a Scottish grocer. She was a late bloomer in the sense that she worked a host of odd jobs before she started to realize her true mission and profession at age 30. The young woman had always been an innovator and experimenter, imbued with the idea that from many common substances, mostly medicines, salves, and herbs, could become beauty aids. She arrived in New York in 1908 and started anew the experimentations she had originally performed in the kitchen the house where she grew up.

With the help of a chemist friend she virtually originated the concept of a beauty cream. Her first product offerings were promoted through her Fifth Avenue Beauty Salon (she rejected the word "Parlor" as having too much of a home connotation) which also sported a big red door, to make it stand out among the hoards of other businesses in Manhattan's fashion center. She soon outgrew her single location salon and, because of the demand she had created, started to make her cosmetic creams available for resale by others, but only in the most prestigious and elegant retail environments worldwide.

On her first trip to Paris in 1912, Miss Arden noticed what foreign women of fashion wore; rouges, lacquers, and eyeliners. On her return to New York she introduced color cosmetics to her Fifth Avenue Clientele. Soon make up, with had only been suitable for use by women of the stage,

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